App Store Release
Give yourself a couple of days before the target release date. Build processing and App Review rarely finish on your schedule.
16 required stepsStrict sequenceiOS & macOS
The release route
The checks that keep the build, metadata, review materials, and submission aligned.
- Bump version numbersSet the marketing version and build number.
- Verify production endpointsCheck API URLs, flags, and analytics keys.
- Strip debug toolsRemove developer-only UI and logging.
- Check Privacy ManifestConfirm APIs, tracking domains, and collected data.
- Run UI testsSmoke-test the critical paths.
- Archive on Release configBuild, sign, and upload the Release archive.
- Update release notesWrite a factual “What’s New” summary.
- Update Privacy Nutrition LabelsMatch App Privacy to the current build.
- Verify review credentialsConfirm the demo account and reviewer notes.
- Attach IAPs and subscriptionsSet products, pricing, and localization.
- Check screenshots and previewsMake sure media reflects this build.
- Confirm age ratingReview the current questionnaire.
- Select the processed buildAttach it to the App Store version.
- Configure phased releaseChoose the rollout deliberately.
- Review the submission summaryRead it as a reviewer would.
- SubmitSend the version to App Review.
Make release day a route you can follow.
Run this procedure in Airstrip and keep every release check with the work.
Download Airstrip for Mac