Start with the person using it
The interface should make sense before anyone needs an explanation. Features earn their place by helping with a specific task.
Independent software studio
I’m Wiktor Wójcik. I design, build and ship apps for Mac, iPhone, Android and the web, from the first rough idea to the details people use every day.
I started Extiri to make software that solves a real problem without creating ten new ones.
Each app begins with something that could be easier: keeping useful code close, understanding a complicated cloud setup, listening to a document, or remembering a new word. I work through the product, interface and engineering together so the result feels coherent rather than assembled.
Staying independent lets me make careful decisions, keep conversations direct and give the less visible parts of a product the same attention as its first screen. Privacy, accessibility and long-term maintainability are part of that work from the beginning.
The interface should make sense before anyone needs an explanation. Features earn their place by helping with a specific task.
I prefer local processing and collect only what a product genuinely needs. Privacy should be reflected in how the app works, not confined to a policy page.
Clear code, native platform conventions and thoughtful edge cases make an app easier to trust today and maintain later.
There is no handoff between a salesperson, designer and developer. The person you speak with is the person making the product.